Well, isn't that special?

Back when I was little I hated to hear that, because it usually meant I had asked for too much.

I was thinking about it again last week when I was talking to a customer.  You see I really do think I’m special.  And I really think you are too.  I know for a fact I don’t use my computer the way you do, and I’ll bet that you don’t use yours the way your next door neighbor does.

So why do the clerks at the big box stores think they know what you need as soon as you walk up?  Why do the big online stores show you something with bloated specs that won’t do what you want them to do? 

We want to take the time to customize every PC, every notebook, and every repair to suit the customer we are serving. We ask you how you use the computer before we do anything else.  I want to be sure you don’t spend more than you have to, but also don’t spend any less then what you need to spend.

We recently helped a customer who wanted to build a computer that was the fastest thing he had ever had.  We showed him that hard drive speed was what he needed, not an Extreme processor.  The same week, we built a system for a customer that never uses it for anything but internet surfing.  This time we showed him that $1000 machine was way more computer than he needed.

Now, I want to point out that what you want is as important as what you need, and if you want a machine that is built for more than what you do, we are happy to do what you ask us to do.

Every system we build is custom, and while we don’t build the notebooks that we sell, we still shop through many, many, brands and specifications to find the one that fits your needs.

Then when you come in for service, a lot of people wonder why we charge for a diagnostic, when some of our competitors do not. 

It is a fair question.

The truth is when you bring your computer in for service you don’t want to see us again any sooner then you have to.  We don’t take that as an insult, we understand you want to enjoy using your computer, not have it spend time in the shop.  So when we do a diagnosis we don’t just boot it up and give you a quick guess at the issue.  We back up your hard drive, and then do a full range of diagnostics including testing the hardware, scanning for malware, as well as looking at the issue you brought it in for.  When we call you and tell you what we find, we guarantee our diagnosis.  If we are wrong, we eat it, not you.

So, yes you are special.  And we want to treat you that way.

~Steve